Privacy Policy

Innovative Lights Iowa (“Innovative Lights Iowa,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, request a quote, book an installation, or use our permanent lighting services.

1. Information We Collect

1.1 Information You Provide

When you contact us, request a quote, or book a service, we may collect:

  • Full name
  • Email address and phone number
  • Home or property address (used for quote assessment and installation scheduling)
  • Project details, preferences, and messages
  • Payment information (processed securely; we do not store full payment card details)

1.2 Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address and browser type
  • Pages visited and time spent on site
  • Device type and operating system
  • Referring URL or search query

This information is collected using cookies and analytics tools to help us understand and improve our website and marketing.

1.3 Booking Platform

We use a third-party booking platform (LeadConnector / HighLevel) to manage quote requests and appointment scheduling. Information submitted through the booking widget is subject to that platform’s privacy policy in addition to ours.

1.4 Third-Party Platforms

If you interact with us through Facebook, Instagram, Google, or other advertising platforms, those platforms may collect information under their own privacy policies.

2. How We Use Your Information

We use your information to:

  • Respond to quote requests and schedule installations
  • Communicate project details, confirmations, and follow-ups
  • Process payments and maintain customer records
  • Provide post-installation support and warranty service
  • Improve our website, services, and advertising
  • Send marketing communications where permitted by law — you may opt out at any time
  • Comply with applicable legal and regulatory obligations

We do not sell your personal information to third parties.

3. How We Share Your Information

We may share your information only as reasonably necessary with:

  • Team members and subcontractors involved in performing your installation
  • Service providers supporting our website, scheduling, payments, communications, and marketing
  • Advertising platforms including Meta and Google, for lead management, conversion tracking, and advertising — subject to your platform settings and applicable choices
  • Law enforcement, regulatory, or legal parties where required or authorized by law
  • A purchaser or successor in a business transaction, subject to applicable legal requirements

Service providers are expected to protect your information and use it only for authorized purposes.

4. Cookies and Analytics

Our website uses cookies and similar technologies to operate the site, remember preferences, and analyze traffic. We may use tools such as Google Analytics to understand how visitors use our site and measure the performance of our advertising.
You can manage or disable cookies through your browser settings. Disabling certain cookies may affect some website functionality.

5. App and Connected Devices

Our permanent lighting systems connect to a companion mobile app. The app is provided by a third-party platform and is subject to that provider’s privacy policy and terms of use. We do not collect or store data generated by your use of the app. You are responsible for managing your own app account and connected device settings.

6. Marketing Photography and Content

We may photograph or record completed installations for use in our portfolio, website, and social media. By proceeding with an installation, you consent to this use unless you notify us in writing before the installation date that you do not wish your property to be featured.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy and to meet applicable legal, tax, warranty, and business record requirements. When information is no longer required, we securely delete or anonymize it.

8. Safeguards

We use reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your state of residence, you may have rights regarding your personal information, including:

  • The right to know what personal information we hold about you
  • The right to request correction of inaccurate information
  • The right to request deletion of your personal information, subject to legal retention requirements
  • The right to opt out of marketing communications at any time
    Iowa residents may have additional rights under the Iowa Consumer Data Protection Act (ICDPA). To exercise any of these rights, contact us at (515) 219-7494 or through our website. We will respond within the timeframe required by applicable law.

10. Children's Privacy

Our services are intended for adult homeowners and property owners. We do not knowingly collect personal information from individuals under the age of 13. If we become aware that we have collected information from a minor, we will delete it promptly.

11. Third-Party Links

Our website may contain links to third-party platforms including our booking tool, Google, and social media. We are not responsible for the privacy practices of those platforms and encourage you to review their policies independently.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will be posted on our website. Your continued use of our website or services after updates are posted constitutes acceptance of the revised policy.

13. Contact Us

For questions, concerns, or privacy requests, please contact us:

  • Innovative Lights Iowa
  • Address: 300 SE 17th Court, Grimes, Iowa 50111, USA
  • Phone: (515) 219-7494
  • Website: innovativelightsiowa.com
  • Hours: Monday – Saturday, 8:00 AM – 8:00 PM